James A. Cusumano

Alchymist – Entrepreneur – Author – Filmmaker – Hotelier

What Is Love?

Jan 27, 2022 by James A. Cusumano



Saying “I love you,” is one of the most emotional expressions in any language. However, “I live love,” is seldom used. Yet, living from love is who and what we really are. At the core of your being, you are pure consciousness, awareness, creativity, spirit, and love. And, when you experience love, you experience yourself as spirit, one who feels—and is—love. There is a deep sense of fulfillment.

Most English dictionaries define love as a feeling of strong or constant affection for a person arising out of kinship or personal ties. But if you venture into other cultures around the world, or even into the animal kingdom, you’ll find that there are many more meanings and they are distinguished by having a variety words for love, each having a different, and not always slightly different, meaning. 

For example, In Greek there are three words for love, in Persian there are nearly 80, and in Sanskrit there are 96 words for love. So, what are we missing? To this point I’d like to share some thoughts I learned many years ago from a meditation session with Deepak Chopra.

He started by quoting the Indian Sage, Nisargadatta Maharaj who often said, “Life is love, and love is life”—a much broader definition. Afterall, what keeps the body together but love. What is desire, but love of the self, and what is knowledge, but love of truth. The means and forms may be right, or they may be wrong, but the motive behind them is always love—love of the “me” and the “my” or the “you” and the “yours.” The “me” and the “my” may be small or may explode and embrace the whole universe, but love remains. 

Love is the most powerful force in the universe. It has saved lives, restored health, and provided happiness, to many—but it has also started arguments(love of the me) and wars(love of the ‘mine’), and destroyed individuals(love of the ‘it’ or ‘that’). But expressed peoperly, it can heal and inspire and bring us closer to our higher self.

Love is an eternal never-ending gift to ourselves and to others, and when we truly experience love we find ourselves—not the 33 trillion cells that make up your physical body, but the real you—your Personal Consciousness, which is eternal. Like a tiny spark that can ignite a roaring blaze, which can consume a vast forest, a single spark of love is all it takes to experience love’s full force in all its aspects—earthly and divine. It paves the path to a life of fulfillment and abundance.

The practice of living love exemplifies the unlimited abundance of our universe. No matter how many people you love, yourself, your family, colleagues, or the world, you can never run out of love because at the core of your being you are pure love. 

In ancient India, the ecstasy of love was called Ananda or bliss consciousness. The ancient seers maintained that humans are meant to partake of this Ananda at all times. Cosmic Consciousness supports and wants this for every one of us. The only thing that gets in our way is submitting to the chaos and confusion of the world we live in. Eastern Sages would say that living our lives not only for us but for others as well, helps us realize our spirit’s true nature—Sat, Chit, Ananda—existence, consciousness, bliss. 

You will find that living from love attracts more goodness to you. Therefore, to experience true abundance in your life, live the love that you were born to be, the love that you are, and watch your life flourish in all ways.

Thank you, Deepak!

Enjoy your journey! Make a difference!



Chairman & Owner, Chateau Mcely 



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